Bill Rankin is a Director of Learning at Apple, Inc., with responsibility for promoting and enhancing innovative teaching and learning. Prior to joining Apple, he worked as an academic in higher education for 24 years, concluding his time as a Professor of English and Honors College Fellow at Abilene Christian University in Abilene, Texas. As ACU’s Director of Educational Innovation, he helped design the world’s first one-to-one that gave every student an iPhone or iPod touch as a platform for exploring next-wave mobile learning.With ACU’s Honors College, he consulted on a radically new kind of in situ learning that leverages just-in-time, differentiated instruction and media to prepare learners working to solve issues of urban poverty and social justice in South Dallas. He has received numerous awards for teaching and havs presented on the implications of educational technology and emerging pedagogies in more than 25 countries.