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Wednesday, April 27 • 10:00am - 11:00am
Sharing our Stories: Finding the heartbeat and creating your brand

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Since the beginning of time, we have told stories. We have told them through pictures, through song, through legends and sagas and through the written word. In today’s world of 140 character discussions and endless cat videos, how do we get our story noticed in the digital age? We all know what we want from a brand: authenticity, sincerity, consistency, but how does your school, district or association do as a brand? Do people—parents, staff, and students—know what you stand for and believe in—besides teaching and learning? Could they tell your story? In this session we will discuss how to “find the heartbeat” in the story and how to define your brand from that story. The core of a good story remains constant: a reason to care, a problem to solve, and a resolution…all delivered with the unique style of the teller.


avatar for Shelley Magnusson

Shelley Magnusson

Executive Staff Officer, Government, Alberta Teachers' Association
Shelley Magnusson is an Executive Staff Officer in the Association's Government program area. Among her chief responsibilities are supporting the ATA's communications and public relations programs. Prior to joining the ATA in 2012, Shelley worked as a middle school teacher, principal, Alberta Education program manager and education outreach manager with APEGA. Shelley has been a champion for women's rights since her early teens and continues to... Read More →

Wednesday April 27, 2016 10:00am - 11:00am